INGREZZA DTC & HCP

Campaign: Spotlight

The Challenge: Launch an expedited 360 campaign. With a competitor set to launch a new campaign with an aggressive schedule and scope—both in creative and strategy—it was important for our client to have a strong go-to market strategy across all touch points. The campaign needed to be relatable and empathetic while creating brand recognization and completed on a tight deadline.

The Solution:

We created the first ever social media presence for the brand, CRM emails to leverage the patient journey and experience, branded and unbranded website, banner ads, brochures, and National TV broadcast spots with cut downs.

The Outcome:

National TV broadcast spots and cut downs reached more than 6.63 million viewers and 73% of our target audience.

An award-winning DTC social media campaign.

INGREZZA® (valbenazine) capsules 2021 reported net product sales of $1.1B with more than 200,000 prescription increase.

Geesh. Look at that impact.